About CheezLAB
An AI studio that turns imagination into content
CheezLAB started in March 2026, a team formed when video experts and business experts met. We do not stop at making one more video better: we design the space the video sits in and the people who stand in front of it, and grow that into a business.
We do not see AI merely as a tool for making things faster. When a screen’s coordinates and curvature, even the spot where the audience stands, are built into the engine, video stops being a picture inside a frame and becomes part of the space. That is how CheezPop makes an anamorphic master fitted to each screen, and CheezSpace gathers the world’s screens in one place, opening a way to find, choose and run on them.
There is a reason we put “Lab” in our name. We try unrelated things first; when a real need appears, we build an internal tool; when the tool is good enough, we release it as a product. CheezPic and CheezCut came out of building CheezPop in just that way.
Vision
We go in three steps. We have separated what we are doing now from where we want to go.
We bring the world’s landmark screens into one place. Find them on a map, choose them on the real walking route, and run on them right away. Media owners, advertisers and creators meet on the same map.
With CheezPop we make anamorphic video fitted to large city screens. The screen’s coordinates and curvature and the audience’s sweet-spot camera are built into the engine, so each screen gets its own fitted master. Work that took 3–4 months by hand now takes 2 weeks, and commercial delivery is under way.
After connecting screens comes performance that uses the whole space. In the long run we are heading for a stage where the whole space is a screen, like a spherical venue. What a team that made video ultimately wants to make is not a screen, but a stage. This is a vision; there is no contracted project.
Business Structure
CheezSpace connects the world’s screens, and CheezPop fills them in 3D.
“The world’s landmark screens: find, choose, run.”
Platforms
Flagship · pop.cheez.im/spaces
Media owners list their screens, advertisers choose them, and creators make what runs on them. Screens are found on a map and chosen by walking the real route in 3D.
Engine · pop.cheez.im
A screen’s coordinates and curvature and the sweet-spot camera where the audience stands are built into the engine, so every screen gets an anamorphic master aligned individually to it. Alignment that took 3–4 months by hand is cut to 2 weeks.
We deliver 8K master files to the media spec, following the brand guide automatically. We have aligned 10 screen formats so far and are in commercial delivery.
We signed a paid PoC with Hyundai Department Store, and won the anamorphic video for the Yeosu Expo theme island and the opening video for the National Cheongju Marine Science Museum. We have tested against the screen specs of COEX K-pop Square, Myeongdong Shinsegae Square, the Seoul National Cemetery media wall and Grand Josun Busan.
CheezPicFree · pic.cheez.im
CheezCutFree · Private · In-browser
CheezPic is a layer-based web image editor. It offers presets for social media for free, and runs right in the browser with nothing to install.
CheezCut is a private AI video editor that runs inside the browser. Your video never leaves your device. No install, and it is free.
We built both tools because we needed them first while making CheezPop, and opened them up once they became useful. It is exactly how CheezLAB works.
Team
CEO · Co-Founder
CSO · Co-Founder
History
Contact
hello@cheez.im